Where and how is the film being Exhibited in the UK?
The film was then released in UK cinemas on 17th December 2009
It was released in most countries either the 17th or 18th of December but some countries such as Italy it is being released in January
It recieved $232,180,000 in its opening weekend worldwide
Avatar has been released in most UK cinemas and is being shown in 2D and 3D, it is also being shown in IMax cinemas across UK.
This increases the audience of the film because many people enjoy 3D films or watching films in IMax for the experience rather than purely on their interest in the film.
Because it is still being shown in 2D more cinemas can show it if they do not have the technology to show it in 3D. Also people who want to see the film for the standard film price can view it.
It has been proven very successful and cinemas have been extremely packed with people viewing Avatar.
When I viewed the film the cinema was full with mainly teenagers of both male and female and also the 3D screenings seemed more popular than the 2D screenings.
3D and IMax are fairly new technologies in the UK so people are attracted to the idea and fascinated so willing to pay the extra costs to view the film in 3D, this brings in more revenue for the film.
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Competition
These figures show that on the opening weekend Avatar was the most popular movie, and also it was released in 503 cinemas which is many more cinemas than the other films meaning it was able to reach more people in more areas of the UK.
by Ella
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