Thursday 7 January 2010

Target Audience

Who are the target audience and how have they been targeted?

Avatar attracts many audiences of different ages, with different interests and each person may be seeing the film for different reasons.
Many factors are involved to attract the audiences:
  • how it has been marketed
  • the 3D technology
  • the certificate
  • the made-up world and interesting make believe characters
  • the story involving American politics and also the romance theme
  • the well known actors in the film
Marketing- The first time i saw the trailer was in the cinema shown before Paranormal Activity, most of the people in the cinema at the time were teenagers between 16-19. The film has also reached a teenage audience by having its own twitter and facebook, when people join the Avatar facebook it comes up on peoples News Feed so this means many people click on it and also gain an interest for it.
Avatar has got a game released which can be played on many game consoles and phones, this appeals to younger children such as boys around 10+, the game is like many other animated action games which are played by many children so this might then interest them into watching the film.
Avatar also shows trailers on television and youtube which gets the attention from all internet users and television viewers which reach people of all ages.

3D technology- Many people enjoy watching 3D films as it is a new idea and has a whole different experience to watching films in 2D in the cinema so this reaches people who are just looking for something different. This may be older adults who are more fascinated in new technology than younger audiences who are surrounded by it more.

Certificate- It is a 12A so this means "Children under the age of 12 will be able to see a ‘12A’ film at the cinema if they are accompanied by a person of 18 years or over. The adult must watch the film with the child or children and not just pay for the ticket."
This means when adults go with their children to see the film they might then enjoy it and recommend it to their friends and work colleagues

Story - It follows the pattern of similar films, of conflict and battle so this appeals to those who enjoy theses times of film. It also has a sci-fi theme and contains a love story so these are two other factors that appeal to different people.

Actors- People might be attracted to the film because they are fans of the actors in it such as Sigourney Weaver or Sam Worthington. Also people will want to see the film if they enjoy James Camerons work and have enjoyed his past films such as Titanic, this would also be a more adult audience or old teenagers.

by Ella

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